Privacy policy
Privacy Policy
Last Updated: 3 September 2026
At Old Generation ("we", "us", "our"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or use our website, place an order, contact us, or otherwise interact with our services.
This Privacy Policy is intended to provide information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as applicable.
We encourage you to read this Privacy Policy carefully so that you understand how your personal data is handled.
1. Who We Are
For the purposes of applicable data protection legislation, Old Generation is responsible for determining how and why your personal data is processed.
If you have any questions about this Privacy Policy or how we handle your personal data, you can contact us at:
Email: contact@oldgeneration.com
2. Personal Data We Collect
Depending on how you interact with our website and services, we may collect and process the following categories of personal data:
- Identity information: such as your name.
- Contact information: such as your email address, telephone number and delivery or billing address.
- Order information: such as products purchased, order details, transaction information and delivery information.
- Account information: where you create an account with us, including information associated with your account.
- Communication information: including information you provide when you contact us by email or through other available communication channels.
- Technical information: including IP address, browser type, device type, operating system and other technical information collected when you use our website.
- Usage information: including information about how you interact with and use our website.
- Marketing information: including your preferences regarding receiving marketing communications from us.
We do not intentionally collect special category personal data unless it is necessary and permitted by applicable law.
3. How We Collect Your Personal Data
We may collect personal data:
- Directly from you when you place an order;
- When you create or use an account on our website;
- When you subscribe to our marketing communications;
- When you contact us;
- When you browse or interact with our website;
- Through cookies and similar technologies; and
- From service providers or other third parties where permitted by applicable law.
4. How We Use Your Personal Data
We may use your personal data for the following purposes:
- To process and fulfil your orders;
- To process payments and prevent fraudulent transactions;
- To arrange delivery of your purchases;
- To communicate with you regarding your orders;
- To respond to customer service enquiries;
- To manage customer accounts;
- To provide, operate and improve our website;
- To maintain the security of our website and services;
- To detect, investigate and prevent fraud, abuse and other unlawful activity;
- To comply with our legal and regulatory obligations;
- To analyse website usage and improve our products and services;
- To send marketing communications where permitted by law and, where required, with your consent;
- To personalise your experience where appropriate; and
- For other purposes that are compatible with the purposes described in this Privacy Policy or otherwise permitted by applicable law.
5. Lawful Bases for Processing
Under the UK GDPR, we will only process your personal data where we have a lawful basis to do so. Depending on the circumstances, these bases may include:
Contract
We may process your personal data where it is necessary to perform a contract with you, such as processing and fulfilling an order you have placed with us.
Legal Obligation
We may process your personal data where necessary to comply with a legal or regulatory obligation, such as accounting, tax, consumer protection or other legal requirements.
Legitimate Interests
We may process personal data where it is necessary for our legitimate interests, provided that those interests are not overridden by your rights and interests.
Examples may include maintaining website security, preventing fraud, improving our services, managing our business and communicating with existing customers where permitted by law.
Consent
Where required by law, we will rely on your consent before processing your personal data for certain purposes, such as certain forms of direct marketing or the use of non-essential cookies.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.
6. Payment Information
When you make a purchase, your payment may be processed by third-party payment providers. Depending on the payment method you select, your payment details may be transmitted directly to the relevant payment provider.
We do not intend to store complete payment card details on our own systems where payment processing is handled by a third-party payment provider.
Payment providers may process your information in accordance with their own privacy policies and terms.
7. Sharing Your Personal Data
We may share personal data with trusted third parties where necessary to operate our business, provide our services, fulfil orders or comply with legal obligations.
These third parties may include:
- Our ecommerce platform and website technology providers;
- Payment processors and payment service providers;
- Shipping and delivery providers;
- Technology, hosting and IT service providers;
- Customer service and communication providers;
- Analytics and website performance providers;
- Marketing and advertising service providers, where applicable;
- Fraud prevention and security providers;
- Professional advisers, such as accountants, lawyers and insurers, where necessary; and
- Government authorities, regulators, courts or law enforcement where required or permitted by law.
We require service providers who process personal data on our behalf to handle that data in accordance with applicable data protection requirements and appropriate contractual arrangements.
8. International Data Transfers
Some of our service providers or third parties may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law and that appropriate safeguards are in place where required.
Such safeguards may include an adequacy decision, appropriate contractual safeguards or another lawful transfer mechanism recognised under applicable UK data protection legislation.
9. How Long We Keep Your Personal Data
We will retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including for the purposes of satisfying legal, accounting, tax, reporting and regulatory requirements.
The length of time we retain particular information will depend on factors such as the nature of the information, the purpose for which it is processed, our legal obligations and whether it is necessary to establish, exercise or defend legal claims.
When personal data is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it in accordance with applicable law.
10. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate essential website functions, remember preferences, understand website usage and, where applicable, support analytics and marketing activities.
Some cookies may be strictly necessary for the operation and security of our website. Other cookies, including certain analytics and advertising cookies, may require your consent before they are used.
Where required, we will provide appropriate cookie controls so that you can manage your preferences.
You can also adjust certain cookie settings through your browser. However, disabling some cookies may affect the functionality of our website.
11. Marketing Communications
Where permitted by applicable law, we may send you information about our products, promotions, offers and services.
Where your consent is required, we will only send marketing communications after obtaining the appropriate consent.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the relevant communication or by contacting us at:
Please note that you may continue to receive essential service communications, such as order confirmations, delivery updates or information relating to your account or transactions.
12. Data Security
We take reasonable technical and organisational measures designed to protect your personal data against unauthorised access, accidental loss, misuse, alteration or disclosure.
However, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure.
You should also take reasonable precautions to protect your personal information and account credentials, including using appropriate passwords and avoiding sharing your account details with others.
13. Your Data Protection Rights
Subject to applicable UK data protection law and certain legal exemptions, you may have the following rights in relation to your personal data:
- Right of access: You may request a copy of the personal data we hold about you. ```
- Right to rectification: You may ask us to correct inaccurate or incomplete personal data.
- Right to erasure: You may ask us to delete your personal data in certain circumstances.
- Right to restriction: You may ask us to restrict the processing of your personal data in certain circumstances.
- Right to data portability: In certain circumstances, you may request your personal data in a structured, commonly used and machine-readable format.
- Right to object: You may have the right to object to certain types of processing, including certain processing based on legitimate interests and direct marketing.
- Right to withdraw consent: Where we rely on your consent, you may withdraw that consent at any time. ```
These rights are not absolute and may be subject to legal conditions and exemptions.
To exercise any applicable data protection right, please contact us at:
14. How to Make a Data Protection Request
If you wish to exercise your rights or ask a question about how we process your personal data, please contact us by email:
Email: contact@oldgeneration.com
We may need to request additional information to verify your identity and protect your personal data from unauthorised disclosure.
We will handle valid requests in accordance with the time limits and requirements established by applicable data protection law.
15. Children's Privacy
Our website and services are not intentionally directed at children, and we do not knowingly collect personal data from children where such collection is not permitted by applicable law.
If you believe that a child has provided us with personal data improperly, please contact us at contact@oldgeneration.com so that we can take appropriate action.
16. Third-Party Websites
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy practices, security or content of third-party websites. We recommend that you review the privacy policies of any third-party website you visit.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements or data protection practices.
When we make changes, we will update the "Last Updated" date at the beginning of this policy. Where required by law, we will provide additional notice of material changes.
We recommend checking this page periodically to ensure that you remain informed about how we use and protect your personal data.
18. Complaints
If you have concerns about how we process your personal data, we encourage you to contact us first so that we can investigate and attempt to resolve your concern.
You can contact us at:
You also have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO), if you believe that your personal data has been handled unlawfully or that your data protection rights have not been respected.
Further information about the ICO and how to make a complaint can be found on the ICO website.
19. Contact Us
If you have any questions about this Privacy Policy or our handling of personal data, please contact:
Old Generation
Email:
contact@oldgeneration.com